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What Would William Morris Think?

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Whatever would William Morris think? How would he feel seeing how this clever sidewall takes his beloved wallpaper design (the first he ever created) and stylizes it into a series of dots? Whether it brings to mind the Ben Day dots used in comic books or an LED display, the result seems to have been produced using some kind of modern industrial process. Thus, one could imagine that Morris, whose central philosophy involved rejection of all forms of industrial production in favor of handcraft techniques, would be upset to see his beloved pattern reproduced in this way. However, Morris, the great lover of craft, may still find something to enjoy in this take on his work because it is, despite its appearance, completely handmade. A closer look will reveal that every dot is irregularly-shaped and spaced apart, indicating that someone had painstakingly painted the whole thing. The paper’s distinct style, evoking modern industrial technology, both disguises and is a result of it